Nikon 7540 Monarch 3 - 8x42 Binocular (Black)

Monarch 3 ATB Still Best Bang For Buck
I am not an optics "expert" by any means, but I do spend well over a month in the field hunting every year. I got some new binoculars this year, the new Nikon Monarch 3 ATB 10x42's. For the past four years I have been using the original Nikon Monarch ATB 10x42's. I kept my old Monarch ATB's and did some side by side comparisons. I have to say I am impressed. The Monarch ATB's have long been the best selling binoculars in their price range for a reason. Nikon has managed to make them even better, while keeping them at the same price, about $250. The Monarch 3's are slightly larger, a bit heavier (by only 3 oz.), and the body has an even better rubber coating. They "feel good" in my hands and are very easy to focus. They are fog proof and water proof like the original ATB's. The eye-cups on the "3's" have click settings now and allow for even greater eye relief. This is important for folks like me that wear glasses. My favorite new feature on the "3's" though, are the silver-alloy...
A Comparative Analysis of Leading Binoculars
After years of suffering with dark, weak, wobbly binoculars (thank you, Magnacraft), I found myself needing two types: the best quality I could find (1) at any weight but under $250 for use within a drive of home (home binocs), and (2) under 10 oz, easy to travel with in tour groups, simple for impatient family members, and ideal for night concerts and day baseball games (travel binocs).

After studying reviews and comments thoroughly, I concluded there are brilliant experts commenting regularly on Amazon - much more insightful than the professional reviewers who focus on expensive, heavy devices purchased by others of their ilk. From my fellow consumers' insights, I purchased 11 binoculars with at least 70% five-star ratings that fit my general specifications for home or travel.

GENERAL CONCLUSIONS. After exhaustive examination - reading a DVD box at 46 feet, finding individual cattle from a moving minivan, and watching stars and planets in my backyard - I...
Nikon BRINGS it
This was a first time binocular purchase...so I am by no means an "expert reviewer" What I AM is 100% satisfied with the purchase of the 10 X 42 monarch 3. I did my due diligence, about three weeks of net research and hands on at sporting goods stores. I found nothing in this price range that compares...in fact, I couldn't find an equal until I hit the $750 dollar range...on another manufacture.
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